New rules for good business

New rules for good business

Unpredictability. It’s certainly a word we’ve all become more familiar with recently. More comfortable even, as we’ve flexed between home-schooling , queuing for groceries and brainstorms via Zoom over the past year. This unpredictability is problematic for the world...
Cutting costs without cutting corners

Cutting costs without cutting corners

The Challenge Our client had launched an optimisation project across its business to maximise efficiencies and reduce costs. Marketing was one of four streams under review but was particularly complex given that it is functionally split across a significant number of...