Cutting costs without cutting corners

Cutting costs without cutting corners

The Challenge Our client had launched an optimisation project across its business to maximise efficiencies and reduce costs. Marketing was one of four streams under review but was particularly complex given that it is functionally split across a significant number of...
Mapping meaningful customer relationships

Mapping meaningful customer relationships

The Challenge In a highly competitive and volatile environment, building meaningful relationships is key to attracting and retaining tenants. Our client wanted to use previous data and research to be clearer about tenant expectations across their journey with the...
Slimming down to size up

Slimming down to size up

The Challenge The client is a dynamic, innovative organisation with bold aspirations for growth. In their rapid expansion, many of the product & service entities within their portfolio were branded without a clear articulation of their respective roles and...
The Red Queen and the conscious consumer

The Red Queen and the conscious consumer

Until recently, many dismissed the market for ethical goods and services as a niche. That is no longer the case. Fairtrade’s global annual sales topped US$9 billion for the first time in 2017, growing at 8%. The UK’s Ethical Consumer market report for 2018 revealed...