We are proud of our experience and independence.
Our people come from strategy, research, technology, brand, people development and change management careers, and have deep understanding of what drives human behaviour.
We value our independence and believe this helps us be objective and fair in all our decisions and conversations.
Founder and CEO
Previously David was CEO of Yellowwood (until August 2018) where he worked across 20 African countries, the Middle East and Europe with leading clients like: Absa, Airtel, Barclays, DStv, Michelin, MTN and Pernod Ricard. David has also led global brand projects while based in London and has senior client-side experience as Head of eBusiness for the De Beers Group.
David cares passionately about deepening the marketing industry’s business capability and the development of new marketing models to drive all aspects of growth and value in developing economies. He is widely published on these and brand related topics including recent article in the International Journal of Brand Strategy: Social innovation: An imperative for brands to address systemic social issues.
He is a prior Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and prior Director of The Brand Council of SA and the Joburg Ballet.
She has held senior positions in consumer research at TNS, where she learned to look at the world through the customer’s eyes, as well as in brand management at Colgate Palmolive, and within sales and marketing at Standard Bank and FNB. During her time as Strategy Director at Yellowwood, Dhatchani led projects tackling a diverse range of brand and business challenges spanning industries such as FMCG, Banking and Insurance, Telecommunications, Broadcasting and Entertainment. Key clients during this time included Liberty Group, Nedbank, Airtel, Stanlib, Multichoice and Primedia. Her most recent experience has been UK-based where Dhatchani led brand, innovation and research projects for market-leading clients based in the UK, USA and Europe; with Mondelez International, Dole Foods and Filippo Berio counting among these.
Dhatchani’s qualifications include a Bachelor of Business Science with Honors in Marketing from the University of Cape Town, and a Masters in Business Administration with distinction from the Gordon Institute of Business Science (GIBS) in Johannesburg.
Associate Strategy Director
In a short time, Rhiannon has accumulated extensive experience on a number of brand, insights, marketing, and people projects with clients across various industries, including: Absa, Alexander Forbes, Barclays, BCX, Liberty, MTN, Old Mutual, Standard Bank, and Telkom. She has also lectured on brand strategy and economics at the Vega School of Brand Leadership, is a prior member of the Brand Council of South Africa’s Management Committee, and serves on the Vega Bordeaux Regional Advisory Council.
If Rhiannon had any spare time, she would keep busy with reading, sewing, chasing other people’s dogs in the park, or trawling Wikipedia. However, she is a Master’s candidate in Inclusive Innovation at the UCT Graduate School of Business, and so has minimal spare time, being preoccupied with disrupting the normative system through her research into gender and entrepreneurship.
From his career start as a consultant, Tumi moved into brand management for Unilever bringing a balance of forward thinking and practicality to his way of working. As a strategist he has worked across different industries, with clients including Nedbank, Telkom, BCX, MiWay, Liberty, Standard Bank & Virgin Money. During his time in the world of Fast-Moving Consumer Goods, Tumi was the custodian of OMO & Sunlight across Africa, delivering winning campaigns and leading innovation on these two brands. In addition, he was responsible for the growth agenda of the Home & Hygiene category in East & West Africa.
As sports enthusiast, down time means kicking a ball, picking up something he can throw or use to hit a ball with or taking a leisurely trot somewhere on the streets of Joburg. He looks forward to one day completing a triathlon or two.