We are proud of our experience and independence.
Our people come from strategy, research, technology, brand, people development and change management careers, and have deep understanding of what drives human behaviour.
We value our independence and believe this helps us be objective and fair in all our decisions and conversations.
Founder and CEO
Previously David was CEO of Yellowwood (until August 2018) where he worked across 20 African countries, the Middle East and Europe with leading clients like: Absa, Airtel, Barclays, DStv, Michelin, MTN and Pernod Ricard. David has also led global brand projects while based in London and has senior client-side experience as Head of eBusiness for the De Beers Group.
David cares passionately about deepening the marketing industry’s business capability and the development of new marketing models to drive all aspects of growth and value in developing economies. He is widely published on these and brand related topics including recent article in the International Journal of Brand Strategy: Social innovation: An imperative for brands to address systemic social issues.
He is a prior Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and prior Director of The Brand Council of SA and the Joburg Ballet.
Specialising in Retail at senior and executive level, she has shaped and led numerous brand strategies, product innovations and communication initiatives for Estee Lauder, Tom Ford, Avon, Justine, Guess, Forever New, ALDO, Steve Madden, Frasers, to name a few.
During her tenure at Estee Lauder Companies, she pioneered and led an aggressive consumer recruitment strategy to shift brand perceptions, penetrate the millennial market and thus continued the momentum of double-digit growth as a leader in the industry.
As Head of Marketing for multiple apparel, footwear and luggage brands, she sharpened her knowledge and expertise on the optimisation of the marketing operating model and the principles of digital transformation to future proof brands.
Despite her love for fashion and all things shiny, she has a deep desire to make the world a better place, by nurturing, guiding and fostering a growth mindset. She is passionate about disrupting and transforming brands in an ever-evolving landscape.
Associate Senior Strategist
In a short time, Rhiannon has accumulated extensive experience on a number of brand, insights, marketing, and people projects with clients across various industries, including: Absa, Alexander Forbes, Barclays, BCX, Liberty, MTN, Old Mutual, Standard Bank, and Telkom. She has also lectured on brand strategy and economics at the Vega School of Brand Leadership, is a prior member of the Brand Council of South Africa’s Management Committee, and serves on the Vega Bordeaux Regional Advisory Council.
If Rhiannon had any spare time, she would keep busy with reading, sewing, chasing other people’s dogs in the park, or trawling Wikipedia. However, she is a Master’s candidate in Inclusive Innovation at the UCT Graduate School of Business, and so has minimal spare time, being preoccupied with disrupting the normative system through her research into gender and entrepreneurship.