Thinking

Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive. Amidst the chaos there is an opportunity for growth and innovation.

In today's data-rich landscape, there's a trend towards prioritising the deployment of cutting-edge analytical systems as the silver bullet to knowing the consumer.

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Stuffocation is fed by marketing led design thinking that became captured by brands in the fertile fields of conspicuous consumption.

The faster brands adapt their products and services to conscious consumption trends, so too does the marketplace and context in which they compete.

We need to create an inclusive society and this needs a new hybrid model for both business and social cohesion.