Proud to represent eatbigfish across Africa.
A challenger mindset
Momentum starts with ambition and attitude, not budget. Challengers turn constraint into advantage.
A sharp point of view
Challengers stand for something: a clear, provocative identity that gives people a reason to choose them.
Behaviour that breaks through
Thinking differently isn't enough. Challengers act differently to earn disproportionate attention.
Building good business
through good people.
Three things we do differently,
Insight that
moves markets.
We uncover the consumer truths and competitive dynamics others miss, always aiming to deliver unreasonable growth.
Strategy that
inspires people.
We build executable plans anchored in commercial reality, that leave clients more inspired than when we started.
Plans that
build capability.
We build capability through process, making clients stronger and more self-reliant with smart thinking and practical tools.
Three integrated propositions.
Customer Strategy
- Consumer & customer insight
- Behaviour-based segmentation
- CX design & journey mapping
Marketing Strategy
- Market positioning
- Go-to-market planning
- Portfolio strategy & optimisation
- Breakthrough innovation
People Strategy
- Leadership alignment & change
- Marketing capability building
- Marketing operating models
Smaller, sharper, more senior.
Senior practitioners get their hands dirty in the project, leading high-impact strategic thinking.
Our approach to capability building leaves clients self-reliant and enabled, never locked in.
Senior practitioners get their hands dirty in the project, leading high-impact strategic thinking.
Our approach to capability building leaves clients self-reliant and enabled, never locked in.
A track record across the continent's boldest brands.
